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Clearasil Taps Facebook For Brand Ambassadors

Targets young adult consumer set with scholarship incentive.

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By: TOM BRANNA

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Clearasil launched a groundbreaking Facebook endeavor – a brand ambassador search to find three “Clearasil All Access Agents.”The search operates as a Facebook contest conducted via the brand page, facebook.com/clearasilus. It is geared toward consumers in the young adult demographic who are influencers and trend setters among their peer group, according to the company. “This campaign is about giving our consumers access to our brand and products from the inside and our bra...

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